Using Your Donor Data to Effectively Engage Your Donors
Using Your Donor Data to Effectively Engage Your Donors combines Perspectives Consulting’s more 30+ years of United Way donor research with Andar Software’s technical expertise to teach you how to collect and leverage your donor data to raise more money and better engage with your donors. In this one-hour webinar, Perspectives Consulting will show you the four types of data your United Way needs to be collecting on your donors and why this data is critical to your fundraising success. Andar Software will then show you how to strategically leverage this data to engage your donors and strengthen your relationship with them.
1. Identify the four types of donor data you need to attract and engage your donors based on research with United Way donors
2. Illustrate how Andar/360 can help your United Way strategically engage your donors
3. Explore methods your United Way can use for collecting donor data