One of the quickest ways to catch your donors' attention in an email is by adding his or her name to the email's subject line. It's the sort of thing you shouldn't do all the time because it will start losing the effect, but doing it sporadically will do wonders.

To automatically add your recipient's first name to an email subject line, all you have to do is type the "FirstName" note variable to the subject.

Learn More About Variables