The number one reason why people stop giving is that they weren't asked. That leads to another question, "Why were people not asked to donate in the first place?"
You have the power to reach out to your community and ask for donations, and it's time you exercise that power to the best of your ability. After all, there's no harm in asking.
One common reason why organizations have trouble reaching out to individuals for donations is that donors have moved to another company. Did you know that you can easily data mine for those individuals that were once donors but have not given this year? Besides, you can select those for whom you have a home telephone number, e-mail, or street address. Imagine all the potential donors that may be waiting there for the asking!