Over the past weeks, we have asked questions about your data. This week, let's dig into the final question ...
"Why do you collect the data you are storing?"
How does knowing this data benefit you? How does it grow your campaign, your organization's impact, and community support? The information you collect and store on those you know, want to know and those you serve is one of the most important assets your organization has if you know how to use it properly. Organizations need to have a strategic plan and look to grow each specific data point to make them as effective as possible.
This plan should be documented so that each database user understands its importance.