Last week we asked three questions about your data. This week let's dig into the first question..."What data are you collecting on accounts?"

Your answer should be simple and concise. If you think about it, you as an organization are likely collecting 15-20 different pieces of information to store in your database. Some items are as simple as email address, phone number, or gender.

You need to have a documented list of these data items and each database user should understand them. Having a documented plan will also go a long way to help with data quality and universal collection of the information.

Not sure where to start? Pull out a pledge form and write down what fields you are collecting from your donors.

Click here for a sample list of key data points...