The following three crucial questions are the beginning in creating a strategic data collection plan.
- What data are you collecting on accounts?
- How are you storing this information?
- Why are you collecting each piece of information?
These questions must be part of your organization's long term strategic goals and each staff person should be able to list the answers to these three questions regardless of your system of record.
Over the next few weeks we will be discussing and sharing answers to each of these questions.
“Data really powers everything that we do.” – Jeff Weiner