Data-Mining Tag Archive

Why Do People Stop Donating?

The number one reason why people stop giving is that they weren't asked. That leads to another question, "Why were people not asked to donate in the first place?"

You have the power to reach out to your community and ask for donations, and it's time you exercise that power to the best of your ability. After all, there's no harm in asking.

One common reason why organizations have trouble reaching out to individuals for donations is that donors have moved to another company. Did you know that you can easily data mine for those individuals that were once donors but have not given this year? Besides, you can select those for whom you have a home telephone number, e-mail, or street address. Imagine all the potential donors that may be waiting there for the asking!

Get Details on Data Mining

Common Logic Errors (That May Not Seem Logical at First Glance)

Computers don't think the way humans think. For that reason, when we give our computer directions (such as data mining rules), we have to learn how to speak a version of "English" our computer will understand.

Let's say we want a list of all donors living in New York and Chicago. We would probably write the following:

Select individuals where city = "New York" and city = "Chicago"

With this direction, the computer will take each record, one at a time, and perform the test. With an "and," both conditions must be true for the individual record to be selected. Since an individual's address cannot have both New York and Chicago in the same record, we will get no data output from our request. Although, in English, we typically say "New York and Chicago," in "computer-speak", we should say "New York or Chicago." With an "or," either or both have to be true for the individual to be selected. So, we should have written "or" instead of "and."

We also need to be careful when mixing "and" and "or." For example, if we were to write the following:

Select individuals where city = "New York" or city = "Chicago"
and gift > $1000

In "computer-speak," the "and" is always paired before the "or." In other words, the computer understands the statement above as:

Select individuals where city = "New York"
or (city = "Chicago" and gift > $1000)

This will result in a report where everyone from New York, plus only those individuals in Chicago that gave over $1000 will be included. All of this can be hard to remember, so it's always a great idea to put the brackets in for clarification. The above statement would be better written as follows:

Select individuals where (city = "New York" or city = "Chicago")
and gift > $1000

This will select all individuals in New York and Chicago, that have also given over $1000.

This process is related to simple math formulas like: 5 + 2 X 3. Without following the mathematical rule of BEDMAS (that we all fondly remember learning in grade 6 math class), we would wrongly say that the answer is 21, when in fact, the answer is 11. That's because the multiplication has to be performed first. The order of operation is Brackets first, then Exponents/Roots, then Division/Multiplication, then Addition/Subtraction, followed by Comparisons, and finally logical operators And/Or.  

Get Close and Personal with Data Mining

Using data analysis to drive business decisions is a great way to help your organization grow, but what happens if you're not pulling the right data? Or if you're not sure how to extract the data in the first place? Whether you're a beginner or a seasoned veteran at data mining operations, the Data Mining Supplement is bound to have valuable information for you. Get all the details on selecting accounts, conditions, and data below.

View PDF

DMO Enhancements

Data Mining Operations (DMO) is the ad hoc reporting tool in Andar/360. Data Mining is part of the core Andar product. Use a DMO to identify trends, donor churn, pull mailing lists and much more.

Check out what is new with data mining in 2018.02.

User Defined Fields

Where can you create your own user defined fields? Lots of places!

Accounts: You can find user defined fields under the General Tab of your accounts. Table #200 defines the type of fields. These include numbers, text, URL, date/time, selection boxes, etc. You can use data mining to select accounts based on these values or mass-import values using Andar Connector.  User defined fields can also be used as plan task triggers to direct your workflows.

Read more...
And more...
And more...

Employment Relationships: You can customize User Defined fields on the employee/employer relationships specific to the employer. Each company can have their own user defined fields with specific sets of values. These fields can be used to customize your volunteering and giving web pages and the employer e-Pledge reports can include these user defined fields so your ECCs can slice and dice data using their fields. These fields can be data mined and mass imported using Andar Connector.

Read more...

Transactions: There are 10 User Defined field on each transaction. You can decide how you use them. They can be used as custom entry fields on e-Pledge or used to store data through JavaScript. They can be data mined and mass imported using Andar Connector.

Read more...

Best Practice Round Table Idea Submission

We want to give you a chance to provide feedback & suggest topics for the upcoming best practice webinar. There will be no cost for attending. We will announce the date and topic next week.

Please complete our short survey to provide your ideas...

Intro to Data Mining

Do you know how a DMO works? Check out this video: https://www.andarsoftware.com/Help/TrainingVideos/DMO1.wrf

Read more...

Data is the New Currency

The following three crucial questions are the beginning in creating a strategic data collection plan.

  • What data are you collecting on accounts?
  • How are you storing this information?
  • Why are you collecting each piece of information?

These questions must be part of your organization's long term strategic goals and each staff person should be able to list the answers to these three questions regardless of your system of record.

Over the next few weeks we will be discussing and sharing answers to each of these questions.

“Data really powers everything that we do.” – Jeff Weiner

Read more from the World Economic Forum...

 

Advanced Data Mining eClass

Please join us May 11, 2018 @ 2pm EST for an Advanced DMO eClass.

Click to register...

The class will run for approximately 2 hours.

Fee: $200.00 per site [One WebEx & Phone Connection]